Here's how it works...
After the initial sale, your customer receives an attractive travel mug and high quality pen - personalized with their name and your dealership's logo, a dealership letter, and a thank you card. The travel mug and pen are engraved using state-of-the-art laser technology... quality that is a reflection of your business. The mug and pen are so impressive that your customers will happily show everyone these appreciation gifts. The CRS Program 1 gifts are like a moving billboard for your dealership.
There is also a CRS Program for end-of-cycle contract. When your customer is starting to consider buying or leasing a new car, typically 30 to 60 days before the end of their contract, an elegant ball point pen engraved with your dealership logo and customer initials is sent with a reintroduction letter. This provides an excellent opportunity for the follow-up sales call... turning a cold call into a comfortable warm call for your sales staff. This strategy also works great for new prospects, service customers, and award programs.
Customer satisfaction, increased repeat business, quality referrals, improved CSI survey responses, and dealership brand awareness are all targets that the CRS programs aim for... and hit.