Satisfied customers are worth their weight in gold. They consistently generate word-of-mouth advertising and become repeat customers.

CRS programs:

  • Promote Dealership Brand Name & Increase Goodwill
  • Improve CSI Ratings
  • Provide an Effortless Customer Retention Program
  • Make the Most Cost Effective Use of Advertising Dollars
  • Generate Referrals & Repeat Customers
  • Develop Positive Word-of-Mouth Advertising
  • Provide the Highest Quality Personalized Appreciation Gifts



It's Not a New Idea, It's a Better One

The key to a successful auto dealership is happy customers. They must be happy when they drive off the lot, they must be happy a week later when they are showing off their new car, a month later when their friends ask them where they got their new car, six months later when they are getting ready to service their car, and 18 to 36 months later when they are ready to buy a new car.

Drawing a new customer is very expensive. Retaining that customer for the long term can be much less expensive if it is done right. Customer Retention Systems does it right.

For a modest fee CRS will send a personalized gift that will cement the name of the car dealer in their memory. In addition, cards, surveys and reminders will be mailed at scheduled periods that will further solidify the dealer's relationship.

The result: Positive word of mouth - and a return customer.

CRS items are tailored to make the most long term impact. In the case of the travel coffee mug, the dealer logo, car logo and the buyer's name are etched at the same time. The result is a very professional look that the customer will use and display proudly.

At the same time, a full color, personalized thank you card is produced and will be included in the box along with dsealer specific follow up materials.

As simple as this idea sounds, there is little risk of CRS being squeezed out by in-house or competitive systems. A dealer selling 200 cars per month, subscribing to the $16.95 plan will spend only $3,390 on CRS services - which is less than they would have to pay for the employee to do the task.


CRS is a huge savings over in-house systems.

We also have a considerable competitive advantage with our proprietary systems. We are experts at applying high tech solutions to create cost effective, professional products in an otherwise cost prohibitive world.

Copyright (c) 2003 Customer Retention Systems